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Communications and Media Knowledge

Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

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Explore the curated learning resources below to connect with educational opportunities.

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Formal Learning

Formal learnings are structured learning opportunities, such as training programs or classes.

Formal Learning Courses

  • Introduction to Plain Language
    Online introductory class on plain language skills. Plain Language skills can help you get your message across quickly and clearly. These skills are useful to UW employees in a wide range of positions that involve communicating with others.

LinkedIn Learning

As a UW–Madison employee, you have access to thousands of courses and personalized learning recommendations on LinkedIn Learning available to you on your schedule from any device.

Communications and Media Knowledge Courses from LinkedIn Learning

  • Accessible Video: Caption, Search, and Compliance Strategies
    Ensuring that your video reaches the widest audience possible is essential to its success—and often a legal requirement. In this course, you can learn essential strategies to create closed captions, generate searchable transcripts, and optimize video to make it more accessible. Instructor Rich Harrington explains why accessible video is so important and shares practical techniques that work with all video editing tools. He includes workflows for closed captioning with programs such as Adobe Premiere Pro, Transcriptive, and Final Cut Pro X. Plus, learn strategies to improve discoverability and accessibility on popular video sharing sites like YouTube and Facebook.

  • Creating Accessible PDFs
    Accessibility means making sure your content is available to as many people as possible. When you make your PDFs accessible, it means adding tags, bookmarks, alt text, and other information that makes the files readable to users of assistive technology. It's now much easier to use Microsoft Word and Adobe InDesign to create valid, accessible PDF files. In this course, instructor Chad Chelius explains why accessibility is important and what features an accessible PDF should include, before showing you how to make an existing PDF file accessible using tools in Adobe Acrobat. He also mentions where in the WCAG success criterion certain features can be found. Chad covers how to test the accessibility of your PDF with a screen reader, as well as some third-party tools that you can use to speed up the PDF remediation process. He also walks you through three workflows for creating accessible PDFs: one in Word, one in PowerPoint, and one in InDesign.

  • Digital Accessibility for the Modern Workplace
    With technology being such a critical part of how we do our jobs, having accessible solutions is essential to providing an inclusive workplace. In this course, instructor Hector Minto shares how to increase accessibility across your tools and processes. Hector covers the importance of accessibility, as well as types of disabilities and assistive technologies. He also shares best practices for developing more inclusive experiences in your meetings, emails, presentations, and social media posts.