University of Wisconsin–Madison

Phase 1: Define

Define your purpose

  • What is your group’s primary purpose?
  • What specific needs will the community be organized to meet?
  • What are the benefits to group members and stakeholders?

Without clear purpose, people will have other, better defined priorities for their time and energy. People need to clarify what they are passionate about, where they need assistance, and where they have things to share. Consider researching how to write an organizational charter or mission statement as a guide for this process.

Define your shared interest

  • What is your group’s shared interest?

Trekkies, Preschool teachers, small business owners, unicyclists – these can all be CoPs with the right level of action and engagement. CoPs are not just a network of people or a group of friends, but a group that shares both an interest and a commitment to that interest.

“In a nutshell, CoPs are groups of people who share a concern or a passion for something they do and learn how to do it better as they interact regularly.” -Etienne Wenger

Define your community

  • Who are members of your group?
  • Does your group have important stakeholders (i.e. funding or leadership roles)?
  • How will community roles be defined (individuals, groups, group leaders, community administrators,etc.) and who will take them on?

Without people and relationships, there is no community. Community members engage with one another, help each other and learn from one another. While CoPs typically begin organically, key stakeholders may emerge to lead or fund CoP activities. For example, a person may notice the need for a CoP, invite others to participate and find that 5 years later the CoP hosts an annual conference. That original person may label themselves “founder & CEO” of the CoP. CoPs might also benefit from paid administrators, especially if website management or meeting spaces are needed.

Define your practice

  • What is your shared practice?

Community members are practitioners engaged in practice. Practice can range from practicing an instrument to teaching a certain topic or age group, to research to advising to management. Within a CoP, members swap stories, resources, and expertise. Members often use a common language surrounding the shared practice.

Phase 1: Define – Worksheet

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