University of Wisconsin–Madison

Personal Brand and Leadership Awareness

Course Description

Each leader has a brand and natural leadership style.Being self-aware about your personal leadership style will help you better guide others. Self-awareness has been proven to be a key competency required for successful leadership. Leaders that are self-aware know their strengths and weaknesses and are able to project confidence in their knowledge, skills, and abilities. In order to guide the behavior of their followers, leaders must be conscious of their personal goals, duties, and values.This course helps participants become more aware of themselves and how to use self-awareness effectively in leadership roles.

Why should you attend?

  • Identify your own personal style of leadership
  • Link your values to your approach in leading others
  • Apply ethical principles related to leadership to deal with ethical dilemmas
  • Develop, describe and enhance your brand as a leader


UW–Madison Faculty and Staff




Theresa Kim, Learning and Talent Development, Office of Human Resources


This course is part of the Fully Prepared to Lead program.

“This was an incredibly insightful and rewarding class. Thinking of what you do and how you do it as a “Brand” helps you refocus your everyday actions and think about the long-term impact.”
Tim, Instructional Staff, English/ Program in ESL,

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