University of Wisconsin–Madison

Understanding Mission, Vision, and Strategy

Course Description

All organizations begin and exist for the purpose of pursuing and achieving a goal or set of goals. They go through a life cycle, beginning with start-up and ending with dissolution or disbanding. Once the initial goals are met, organizations need to renew their purpose or mission. If not, they will likely cease to exist.

Leaders need to understand the strategic and operational framework of organizations in order to help their particular organization grow and remain relevant to its stakeholders. This course provides participants with knowledge and skills needed to understand and support the organization’s mission, vision, and strategy.

Why should you attend?

  • Define mission, vision, and strategy
  • Identify and articulate the content, purpose, and value of vision and mission statements
  • Facilitate team mission development and translate it into vision and action
  • Identify alignment of mission to vision


UW–Madison Faculty and Staff




Theresa Kim, Learning and Talent Development, Office of Human Resources


This course is part of the Fully Prepared to Lead program.

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