A Featured Career Page is an opportunity for units to showcase a job group, job category, high-volume hiring need, or niche recruitment for a defined period, typically about one month. These pages rotate and receive extra clicks due to their placement on the employment website.
A featured career page can be a powerful tool in any recruitment strategy! Developing a page requires partnership from division HR and division Marketing teams to create content, draft, and approve a final version.
Benefits of Using a Featured Career Page:
Featured career pages are optimally located for visitor engagement and receive more views than individual job posts.
Recruitment marketing software allows the Outreach & Sourcing team to gather data and insights on visitor behavior and interactions. Data collected can be utilized to make recommendations on where to focus sourcing efforts, informing future recruitment strategies. Data examples include: visitor count, started applications, completed applications, page traffic sources, time spent on the page, and number of pages visited. Data can be shared at predetermined intervals or at the halfway point. A final report will be shared once the page expires.
Definitions:
- Job Group: A set of jobs that involve similar work and require similar training, skills, knowledge, and expertise Examples – Finance, Health & Wellness Services, Animal Care Services
- High-Volume Recruitment: A recruitment with the goal of hiring 10+ FTE. Examples – Job Rotation Program, Teaching Specialists, Medical Assistants
- Niche Recruitment: A unit-led executive, unique, or hard-to-fill recruitment (not an agency recruitment). Example - Leadership roles, positions unique to UW-Madison
- Division Specific: When a division has multiple recruitments posted at once or within a short amount of time. Example - L&S has multiple positions in finance or within the division, being posted at once
How to Request a Featured Career Page
If your unit is interested in exploring a featured career page, please complete the Featured Career Page Survey.
The Outreach and Sourcing team will reach out to schedule a consultation and share the content survey for your team to review and submit.
For best results, it is recommended that HR representatives partner with their unit's marketing team to create content drafts.