University of Wisconsin–Madison

UW–Madison Business Title Guidelines

A business title provides more description to an employee’s assigned official job title (title of record). An employee can adopt a business title that provides more specific detail about an individual position within the organization or the type of work performed. Business titles replace working titles.

Questions?

If you have questions, contact your Division HR Representative.

Where can I use a business title?

  • UW Employee Directory
  • Business card
  • Email signature
  • Name badge
  • Office signage
  • Stationery
  • Department website
  • Internal/external communications
  • Vacancy announcement

A business title should:

  • Provide a more specific description of your job to facilitate business communications
  • Add clarity to the job function, group and classification assignment in describing the individual job
  • Align with professional and industry practice
  • Align with other business titles within a job group or work unit

Example:

  • An employee who is a Recreation Program Coordinator adopts the business title of “Coordinator of Competitive Sports” to specify their program area.

A business title should not:

  • Duplicate a title of record
  • Misrepresent the university or the authority of a position
  • Include “Distinguished,” unless used in accordance with UW-726: Distinguished Status Guideline

Examples:

  • A Sponsored Programs, Grants & Contracts Compliance Specialist should not take a business title of “Compliance Manager” because that is an existing title of record.
  • An HR Generalist should not take a business title of “Chief People Officer” because the title misrepresents their level of authority.

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