University of Wisconsin–Madison

UW–Madison Business Title Guidelines

What is a Business Title?

A business title provides more description to an employee’s assigned official job title (title of record). An employee can adopt a business title that provides more specific detail about an individual position within the organization or the type of work performed. Business titles replace working titles.

Where can I use a Business Title?

  • UW Employee Directory
  • Business card
  • Email signature
  • Name badge
  • Office signage
  • Stationery
  • Department website
  • Internal/external communications
  • Vacancy announcement

Business title does not change an employee’s title of record or assigned salary grade.

Business Title Guidelines

A Business Title Should

  • Provide a more specific description of your job to facilitate business communications
  • Add clarity to the job function, group and classification assignment in describing the individual job
  • Align with professional and industry practice
  • Align with other business titles within a job group or work unit

A Business Title Should Not

  • Duplicate a title of record
  • Misrepresent the university or the authority of a position