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Chief Marketing Officer (Inst)
Job Group: Communications and Marketing
Job Subgroup: Marketing
Salary Range (Annual):
32: $170,600-348,480 Employee Category: Limited
Job Code: CM011
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Job Summary:
Develops, implements, and evaluates brand and marketing strategy for the institution. Directs development and implementation of marketing operations, ensuring consistent branding in support of institutional marketing goals
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Job Responsibilities:
- Directs strategic planning initiatives and establishes department objectives to ensure appropriate use of financial, administrative, and staffing resources and alignment with the strategic plan
- Directs marketing campaigns by contributing information, analysis, and strategic thinking establishing functional objectives in line with organization goals
- Analyzes marketing trends and critical measurements of productivity and customer service to implement marketing operational strategies
- Builds brand identity and awareness for the institution among internal and external audiences, ensuring consistent image and identification with the brand across all marketing and communications efforts
- Develops comprehensive marketing plans for the institution and its units that encourage research-based, market-driven programming as well as outcome evaluation including cost and effectiveness measures for marketing initiatives
- Exercises supervisory authority, including hiring, transferring, suspending, promoting, managing conduct and performance, discharging, assigning, rewarding, disciplining, and/or approving hours worked of at least 2.0 full-time equivalent (FTE) employees
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Education:
Bachelor's Degree Preferred Minimum
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FLSA Status:
Exempt
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Institution Job:
Yes
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Required Supervisory Duty of at Least 2.0 Full-Time Equivalent (FTE) Employees:
Yes
- Employee Category:
Limited
- Scaled Job:
No
- Salary Range (Annual):
32: $170,600-348,480
- Job Code:
CM011: Chief Marketing Officer (Inst)
- Link directly to this job title: https://hr.wisc.edu/standard-job-descriptions/?q=CM011