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Marketing Manager
Job Group: Communications and Marketing
Job Subgroup: Marketing
Salary Range (Annual):
23: $58,000-118,360 Employee Category: Academic Staff
Job Code: CM014
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Job Summary:
Contributes to the development of marketing strategy and oversees implementation of marketing plans, projects, and campaigns. May supervise personnel within a work unit marketing team.
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Job Responsibilities:
- Develops operational plans in support of marketing projects and campaigns including staffing and resource allocation, and oversees execution of operations that adhere to deadlines and budgets
- Segments audiences, identifies marketing opportunities, evaluates competition, integrates marketing tactics, and measures marketing program results
- Develops, edits, monitors, and provides feedback on content
- Oversees creative development and project management processes for marketing activities
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Education:
Bachelor's Degree Preferred Minimum
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FLSA Status:
Exempt
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Institution Job:
No
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Required Supervisory Duty of at Least 2.0 Full-Time Equivalent (FTE) Employees:
No
- Employee Category:
Academic Staff
- Scaled Job:
No
- Salary Range (Annual):
23: $58,000-118,360
- Job Code:
CM014: Marketing Manager
- Link directly to this job title: https://hr.wisc.edu/standard-job-descriptions/?q=CM014