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Marketing Associate Director
Job Group: Communications and Marketing
Job Subgroup: Marketing
Salary Range (Annual):
Scaled (expand for details) Employee Category: Academic Staff
Job Code: CM010
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Job Summary:
Directs the development of marketing strategy and maintains responsibility for implementing marketing plans in support of institution, unit, and/or program goals.
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Job Responsibilities:
- Develops relationships, brand strategies, and marketing plans for communicating institutional information
- Directs marketing projects, including the design and production of internal and external publications
- Serves as an institutional representative at various events and conferences, presenting information about the institution's programs and services
- Develops marketing programs and campaigns that align with strategic marketing objectives of an institution, unit, and/or program
- Contributes to budget development and forecasting, and approves resource allocations within budget parameters
- Exercises supervisory authority, including hiring, transferring, suspending, promoting, managing conduct and performance, discharging, assigning, rewarding, disciplining, and/or approving hours worked of at least 2.0 full-time equivalent (FTE) employees
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Education:
Bachelor's Degree Preferred Minimum
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FLSA Status:
Exempt
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Institution Job:
No
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Required Supervisory Duty of at Least 2.0 Full-Time Equivalent (FTE) Employees:
Yes
- Employee Category:
Academic Staff
- Scaled Job:
Yes
- Salary Range (Annual):
- 24: $63,800-130,240
- 23: $58,000-118,360 (B)
- 23: $58,000-118,360 (C)
- Job Code:
- CM010: Marketing Associate Director
- CM054: Marketing Associate Director (B)
- CM062: Marketing Associate Director (C)
- Link directly to this job title: https://hr.wisc.edu/standard-job-descriptions/?q=CM010